In response to the devastating wildfires that have impacted families across Los Angeles, CA., the blockchain-enabled Web3 fashion start-up, mmERCH, has collaborated with acclaimed digital artists to launch the 'I ❤️ LA' NFT collection in an effort to quickly raise vital funds for those most impacted by the disaster. mmERCH, along with the participating artists, will donate 100% of the proceeds from the sale to Baby2Baby, a nonprofit that provides essential supplies to children and families in crisis.