Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Crusty Adam is in the spirit of a surf T-shirt design of the era. | Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture of the West Coast and Polo's influence on the East. In fact, every plaid speaks to a different subculture. Buffalo plaids were woven into the early New York hip-hop lumberjacks. Shadow plaids on swap meet Pendletons. And The Hundreds plaids, for all.