Familiarize Yourself with the History: Understand the background and history of Pepe, including his origin as a laid-back, apathetic frog character in Matt Furie's comics. Use in a Non-Offensive Context: Use Pepe in ways that are light-hearted, humorous, or relatable without promoting hate speech, bigotry, or offensive content. Avoid using Pepe in a harmful or derogatory manner. Respect the Creator's Intent: Be aware that Matt Furie, the creator of Pepe, has expressed his desire to reclaim the character and separate it from negative associations. Consider respecting his intent by using Pepe in a positive and respectful way. Avoid Hate Symbols and Offensive Content: Do not use Pepe in contexts that associate him with hate symbols or ideologies. This includes avoiding any images or depictions that promote racism, bigotry, or other harmful beliefs. Be Mindful of Context: Context matters when using Pepe. Make sure your usage is appropriate for the platform, community, or audience you are addressing. Create Original Content: If you want to use Pepe creatively, consider creating original content or memes that are positive, fun, and respectful. Participate in the 'Save Pepe' Campaign: You can support Matt Furie's efforts to reclaim Pepe by participating in the 'Save Pepe' campaign and using the character in ways that align with the campaign's message. Adapt to Changing Norms: Internet culture and norms can change rapidly. Be open to adjusting your usage of Pepe based on the evolving context and discussions surrounding the character.